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Smart Smoke, Inc. was warned for manufacturing and selling e-liquid tobacco products without required premarket authorization orders, in violation of the Family Smoking Prevention and Tobacco Control Act and the Federal Food, Drug, and Cosmetic Act. The FDA determined that the company's e-liquid products, offered for sale through their website, qualified as newly deemed tobacco products subject to FDA jurisdiction as of August 8, 2016, and therefore required premarket approval before legal marketing in the United States. The company had failed to obtain the necessary marketing authorization orders under section 910 of the FD&C Act required for new tobacco products not commercially marketed prior to February 15, 2007.