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3rd Rock Vapor, an e-liquid manufacturer based in Ohio, was cited for manufacturing and distributing tobacco products without proper premarket authorization as required under the Family Smoking Prevention and Tobacco Control Act. The company's e-liquid products, classified as electronic nicotine delivery systems, were deemed tobacco products subject to FDA jurisdiction but lacked the required "new tobacco product" marketing authorization orders mandated since the August 8, 2016 deeming rule. The FDA determined that these products were being offered for sale and distribution in the United States in violation of section 910 of the Federal Food, Drug, and Cosmetic Act.