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Jungle Nation Inc. was warned that its e-liquid products sold through its website were tobacco products subject to FDA regulation under the Family Smoking Prevention and Tobacco Control Act, but lacked required premarket authorization orders for new tobacco products. The company failed to comply with section 910 of the Federal Food, Drug, and Cosmetic Act, which mandates that new tobacco products obtain marketing authorization before being legally sold in the United States. The FDA's Center for Tobacco Products identified these compliance failures following a review of the company's website listing e-liquid products offered for sale or distribution to U.S. customers.