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Online Guru, LLC d/b/a Vapor Puffs was cited for offering electronic nicotine delivery system (ENDS) products for sale without required premarket authorization, in violation of the Federal Food, Drug, and Cosmetic Act. The company's website advertised tobacco products containing nicotine from any source, which fall under FDA jurisdiction and require compliance with tobacco product regulations, including obtaining a premarket authorization order before legal marketing in the United States. The FDA determined these products were being distributed to U.S. customers without the necessary regulatory approvals required for new tobacco products.