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LA Vape Co was selling electronic nicotine delivery system (ENDS) products through its website without obtaining required FDA marketing authorization, violating the Family Smoking Prevention and Tobacco Control Act. The company's vape products were determined to be unapproved "new tobacco products" under FDA jurisdiction, as they contained nicotine and lacked premarket authorization orders required for legal U.S. distribution. The FDA's inspection of the company's website (shop.lavapeco.com) found the products were being offered for sale in violation of section 910 of the Federal Food, Drug, and Cosmetic Act, which mandates that new tobacco products must receive FDA approval before being marketed.