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Coco's Holistic Specialties & Apothecary was cited for selling unapproved new drugs—specifically 4-Thieves Florida Tea Concentrate and Powder—that were marketed to mitigate, prevent, treat, diagnose, or cure COVID-19, in violation of section 505(a) of the FD&C Act. The products were also found to be misbranded drugs under section 502 of the FD&C Act. The FDA identified these violations through reviews of the company's website and social media platforms (Facebook and Twitter) conducted in November and December 2020, during the height of the COVID-19 public health emergency declared by HHS and the President.