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EU Natural Inc. was cited for marketing dietary supplement products "CONCEPTION Female Fertility Prenatal" and "CONCEPTION Men Male Fertility" as unapproved drugs by making disease treatment and prevention claims on their website and social media. The company's website contained specific claims stating the products could combat infertility issues, improve ovarian function, and increase pregnancy rates, which established the products as drugs under the Federal Food, Drug, and Cosmetic Act rather than dietary supplements. The FDA determined that introducing these misbranded products into interstate commerce violated federal law, and the Federal Trade Commission also reviewed the company's marketing practices as part of the enforcement action.