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Lincoln Vapor LLC manufactured and distributed e-liquid products (electronic nicotine delivery systems) that are regulated as tobacco products under the Family Smoking Prevention and Tobacco Control Act but lacked required premarket authorization. The company failed to obtain marketing authorization orders for new tobacco products as mandated by section 910 of the Federal Food, Drug, and Cosmetic Act. The Center for Tobacco Products determined the e-liquid products were subject to FDA jurisdiction under the deeming rule effective August 8, 2016, which classified electronic nicotine delivery systems as regulated tobacco products.