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theecig.com was cited for offering electronic nicotine delivery system (ENDS) products for sale without required FDA premarket authorization. The company failed to comply with the Family Smoking Prevention and Tobacco Control Act requirements, which mandate that "new tobacco products"—including ENDS products containing nicotine from any source—obtain a marketing authorization order before being legally distributed in the United States. The FDA determined that products listed on the company's website violated section 910 of the FD&C Act and implementing regulations under 21 C.F.R. § 1100.1.