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GreenSmartLiving, Inc. was cited for manufacturing and selling electronic nicotine delivery system (ENDS) products through their website without proper FDA authorization. The company failed to obtain required premarket authorization orders for their tobacco products, which became subject to FDA regulation under the Family Smoking Prevention and Tobacco Control Act effective August 8, 2016. As "new tobacco products" not commercially marketed in the United States prior to February 15, 2007, the ENDS products required premarket approval before legal marketing in the U.S., which the company had not secured.