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General Vape was cited for offering electronic nicotine delivery system (ENDS) products for sale on its website without required premarket authorization from the FDA. The products, which contain nicotine and fall under FDA jurisdiction as tobacco products, were found to be in violation of the Federal Food, Drug, and Cosmetic Act, which requires "new tobacco products" to obtain a marketing authorization order before being legally sold in the United States. The warning was issued by the Center for Tobacco Products following a review of the company's website that identified non-compliant ENDS products being distributed to U.S. customers.