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Vape Hoop was cited for offering electronic nicotine delivery system (ENDS) products for sale in the United States without required premarket authorization orders, violating the Family Smoking Prevention and Tobacco Control Act. The company's products, which contain nicotine and fall under FDA jurisdiction as tobacco products, were found to be unlawfully marketed without the necessary section 910 marketing authorization required for new tobacco products. The FDA determined that these ENDS products were subject to federal tobacco regulations and could not be legally sold without prior FDA approval, regardless of whether the nicotine source was derived from tobacco or other sources.