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Artisan Vapor Company was warned for selling electronic nicotine delivery system (ENDS) products without required premarket authorization as mandated under the Family Smoking Prevention and Tobacco Control Act. The FDA determined the company's products are tobacco products subject to federal jurisdiction because they contain nicotine from any source and are intended for human consumption. The company failed to comply with section 910 of the FD&C Act, which requires "new tobacco products" to obtain marketing authorization orders before being legally sold in the United States.