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KV Liquids LLC was warned that its e-liquid products listed on their website constituted tobacco products subject to FDA jurisdiction under the Family Smoking Prevention and Tobacco Control Act, but lacked required premarket authorization orders for legal marketing in the United States. The company failed to comply with FD&C Act requirements applicable to "new tobacco products," which require marketing authorization before distribution. The FDA's Center for Tobacco Products identified these compliance failures following a review of the company's website showing e-liquids being manufactured and offered for sale to U.S. customers.