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VAPE 911 LLC was cited for manufacturing and distributing e-liquid tobacco products without the required premarket authorization order mandated by the Family Smoking Prevention and Tobacco Control Act. The FDA determined that the company's e-liquids, offered for sale through their website, qualified as newly deemed tobacco products subject to FDA jurisdiction as of August 8, 2016, but lacked the necessary marketing authorization required under section 910 of the Federal Food, Drug, and Cosmetic Act. The company failed to comply with regulations governing the legal marketing of new tobacco products in the United States.