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White Horse Vapor Store, LLC was found to be manufacturing and distributing e-liquid tobacco products without the required premarket authorization orders mandated by the Family Smoking Prevention and Tobacco Control Act. The company's products, sold through its website vapewh.com, fell under FDA jurisdiction as "new tobacco products" because they were not commercially marketed in the United States as of February 15, 2007, yet lacked the necessary premarket approval to remain legally marketed. The FDA determined these e-liquid products were adulterated and misbranded under the Federal Food, Drug, and Cosmetic Act and subject to FDA regulation under the deemed tobacco products rule effective August 8, 2016.